This article comes from The Spruce.
How to Shop for Carpet by Season
Many people wonder what the best time of year to buy new carpet is. The answer to that question really depends on your goal for your carpet purchase and what exactly you’re wanting to buy. Each season offers something to take advantage of.
Spring is the best time of year to go shopping for new carpet if you’re a style maven and care about getting the latest home furnishings “hot off the press.” While a few new products may be introduced at any time of the year, most of the big manufacturers introduce their new collections and most promising lines at the largest floor covering trade show, The International Surface Event, which is typically held around the end of January every year in Las Vegas.
After the products have been unveiled at the show, the manufacturers begin distributing the samples to their retailers, meaning that the new carpets will usually hit store shelves in the early spring. Some manufacturers may be running specials to help promote their new product lines, but don’t expect huge savings around this time of year.
Summer is traditionally a slower time of year for many retailers because it’s the biggest time of year for taking a vacation. In addition, during the summer months, especially in climates that truly experience all four seasons, many people have turned their attention to the outdoors, concentrating on their yards and exterior housework rather than thinking about buying new carpet.
The potential benefit for customers shopping in the summer is a quicker turn-around time: If the stores aren’t as busy, they won’t be as booked up for doing measures and installs. Additionally, stores may be offering incentives to try to increase sales during these slower months, so there is the potential for some savings.
Fall is usually the busiest season for carpet retailers. Just as people focus on the exterior of their homes during the warmer months, they begin paying attention to the interior as the weather starts to get cooler and they are spending more time indoors. They also want their homes to look their best when family and friends come to visit for the holidays.
More important, fall is that time of year when manufacturers (as opposed to retail stores) run their biggest promotions—more specifically, usually during the month of October. The big carpet mills may offer on-the-spot savings, rebates, coupons, or sweepstakes as part of a national promotional campaign, making fall one of the best times to save hundreds or even thousands of dollars on a great deal.
Retailers also are beginning to think about clearing out existing inventory prior to getting their new products in the spring, so they may start offering lower prices to facilitate that.
The winter months often represent a bit of a lull in the floor covering industry. The pre-holiday rush is over, and the new style introductions haven’t yet come out (although some new products may begin to trickle into stores toward the end of the season). Early January can see an uptick in customer traffic at carpet stores, as people spend the money received as holiday gifts or embrace the philosophy of “new beginnings” with the new year.
People in the industry are somewhat busy this time of year because of the trade show, but typically, there isn’t a lot happening in the stores during the winter months. Stores that keep rolls of carpet in stock may have some good deals, as they continue to clear out their inventory. Otherwise, you may prefer to wait a few months and get the benefit of more selection with the new styles.
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